The low fee, high volume approach to practice building is a failed healthcare business model. It has caused a loss of respect for chiropractic and its practitioners. This must stop!
Determine how many patients you are able to treat while maintaining the quality of care expected from a doctor of chiropractic.
Charge a fee that is an expression of the value of the services you offer and is considered respectable in the healthcare community at large.
Market to those who will stay, pay your respectable fee, and refer.
Dedicate a couple of slots to those in financial need. These appointments do not need to be free; they can be at a reduced fee. When these patients are released/on a schedule they can handle financially, allow others in financial need to take the slots.
Treat your patients in a manner consistent with a doctor of chiropractic.
Enjoy the success that follows!
Truth: You are a doctor. Quality is important. Results are important.
Bottom line: To be successful, build a practice full of patients who can afford to stay, pay, and refer – serve them effectively and run a good business. As you do so, make sure your volume and fees are fitting for a doctor of chiropractic who is committed to delivering high quality, high value healthcare services.
Some "experts" encourage the deliverance of bad news to motivate people to do what you recommend them to do. People hate to hear bad news. It makes them feel terrible. Nobody wants to interact with someone who makes them feel terrible. In contrast, people love to hear good news. It makes them feel great. Everyone wants to deal with people who make them feel great!
Examine the following:
A dentist says… "I have bad news; you need a root canal."
A dentist says… "I have good news; I found the cause of your pain and I can fix it with a root canal."
A plumber says… "I have bad news; the pipes need to be replaced."
A plumber says… "I have good news; I found the cause of the sink not draining and I can fix it by replacing the pipes."
Find the problem.
Tell them what the problem is.
Say, "I have good news… I can fix it with…."
Truth: People are happy to choose healthcare procedures or other costly repairs when given good news!
Bottom line: You will dramatically improve your experience with people by finding the problem, telling them what the problem is, and saying, "I have good news. I can fix this!"